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What is SEO?

What is SEO?

What is SEO?

Search Engine Optimisation (SEO) is the optimisation of websites according to the search engine criteria. In all over the world most of the search engine used by people is Google and particularly in India, 99% of the people using Google as their engine, so other Google some of them using Bing, Yandex, Duckduckgo, etc as their search engine. It is necessary to optimise your website so that your website will come to the top of the search engine. So that people can know about your business that you are running. SEO is basically classified into two types. They are

  • On page Optimisation
  • Off page Optimisation

On Page Optimisation

On page optimisation is carried out within the website by optimising meta tags and go through other SEO factors. The meta tags like title tag, meta description, and meta keywords have come under meta tags. One of the major factors should look into SEO in on page optimisation is content optimisation. Because only the content describes who you are? And what you are doing? Image Optimisation is also another SEO on page factor that optimise your website.

Off Page Optimisation

Off page optimisation is done outside the websites. By creating an account in social media pages like facebook, twitter, google +, etc. and engage with the audience to promote your website to the social media. Because now a day’s social media is an easy way of transformation of messages and it will spread like a fire into the digital world globally. Other than social media other off page factors like directory submission, blog posting, image submission, etc to improve your backlinks so that your website will rank on the top of the pages.